Content Marketing is a powerful tool in today’s business and product promotion landscape.
What is Content Marketing? How is Content Marketing different from traditional advertising?
How can Content Marketing help my business?
These questions and more will be answered in the Demystifying Content Marketing Workshop!
Drawing on his vast experience in media and marketing, as well as his background as an instructor for the SBDC/SBA, EnterTalk Media CEO, Florentino Buenaventura demonstrates why Content Marketing is such a vital and impactful tool for any size and type of business.
Discover unique ways to drive customer engagement through creative and cost-effective Content Marketing campaigns. This workshop is ideal for anyone interested in growing their business or for students of marketing and advertising.
This will be a hands-on workshop so please bring your laptops, smartphones and tablets if you have them.
YOU WILL LEARN
- What Content Marketing is and how it is used
- What the different types of Content Marketing methods are
- What technologies are involved in creating Content
- When to do-it-yourself and when to use a professional
- How telling your story impacts all facets of your business
- How to strategize and execute a Content Marketing campaign
- How to measure the impact of your Content Marketing campaign
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